Water Boy
Industry
Hospitality
Project
Water Boy
Services
Naming Brand Identity Creative Direction Social Content
Year
2026
Water Boy is the elevated beachfront pub in St Heliers where we built the name, brand identity and creative direction from the ground up. We wanted something premium but casual, pared back and timeless, with a healthy dose of cheek baked into the name and personality of the brand.
The tone of voice matches the space: relaxed, playful, never precious. We developed it to feel like your favourite local, not a hospitality group trying too hard. Everything from signage to uniforms to the art curation on the walls got the same treatment, so the personality shows up wherever you look and nothing feels like an afterthought.
We keep the brand alive well beyond opening day through ongoing social content, reels, stories and constant creative concepting. It's how Water Boy stays front of mind for good food, live sport and afternoons that roll into evening, all while feeling like a natural extension of the real thing.
