Saucy
Industry
Homeware
Project
Saucy
Services
Brand Identity Print Illustration
Year
2025
Your go-to for cooking, dining, and entertaining - like the cool friend who always knows what to bring to the table (and how to set it). Saucy is the mecca of kitchen and homeware in New Zealand and beyond, built to make hosting feel less like a chore and more like a vibe.
The creative direction brings Saucy to life as the ultimate host: effortlessly charming, a little bit cheeky and always up for one more night cap. It celebrates the joy of entertaining not as performance, but as connection - a beautiful blur of shared dishes, long chats, kitchen dancing and moments that don’t need curating.
The overall aesthetic is expressive, punchy, human and delightfully unfiltered. Designed to excite and inspire people to entertain by making the kitchen feel alive - bold, sentimental and full of stories.
Our creative input covered the overall strategic direction, brand identity, illustration and packaging. This direction doesn’t just sell products - it creates a whole world. A space where entertaining feels exciting, alive and deeply personal. A place where you can be a little saucy.
