We're Friends of Friends, a design-led brand and social studio shaping premium and luxury brands from identity through to social presence.
We partner with the ambitious and the bold. Those ready to transform, elevate their positioning and build brand worlds that feel as considered as their ambition. Those who seek depth, clarity and a brand that feels unmistakably like them.
Sophisticated, refined, and rooted in strategy, our work balances aesthetic precision with emotional resonance. The result is identity work that doesn’t just look good, it feels lived in, memorable, and culturally aware.
We take on fewer projects by choice. Every collaboration receives full creative focus, sharp strategic thinking and unapologetic attention to detail.
The outcome is always the same: brands with depth. Magnetic, enduring and built to be remembered. The kind that become movements, cultural touchpoints and screenshots in group chats.
From New Zealand to Australia, Japan and beyond, our work travels well because strong brands speak fluently, wherever they land.
Lucy Kirkwood, founder & Creative Director
I’m Lucy - Founder and Creative Director at Friends of Friends. With me, your brand’s in safe (and stylish) hands. My experience spans advertising, brand activations, graphic and spatial design, with a specialty in infusing creativity and brand thinking across every stage of the customer journey.
Friends of Friends isn’t a traditional agency. We’re a nimble design practice that operates on bespoke foundations. I personally curate the ultimate dream teams on a per project basis - bringing together the best-of-the-best in photography, videography, design, copywriting and more. It’s boutique, tailored and never one-size-fits-all.
After more than a decade building transformative, long-lasting brands and experiences, we’re now offering social media management - done the Friends of Friends way. Whether you’re a traditional brand that needs some social currency or a new kid on the TikTok block, we’ll craft your presence with a sharp, design-led lens.
Plus naming, packaging, content creation, illustration, motion, web design, copywriting, print and signage. If it shapes how a brand is seen, we've probably done it.
Industries
Hospitality
Wellness
Lifestyle
Fashion & Beauty
F&B
Creative Services
Clients
adidas
ECC
Hustle & Bustle
Wyborn Capital
TAHI
Aotearoa Art Fair
Goodness Kitchen
Flagship Events
