Howdy,

We're Friends of Friends, a CREATIVE studio shaping CULTURALLY-LED BRANDS & EXPERIENCES.

We partner with the ambitious and the bold. Those ready to build brand worlds that feel as considered as their taste and make the Internet stop scrolling. We take on fewer projects by choice. Every collaboration receives full creative focus, sharp strategic thinking and pedantic attention to detail.

Think brands with depth. Magnetic and built to be remembered. The kind that become cultural touchpoints and screenshots in group chats. Our work travels, from New Zealand to Australia, Japan and beyond, because strong brands speak fluently wherever they land.

Lucy Kirkwood, founder & Creative Director

THE WOMAN,
THE MYTH,
THE MOODBOARD

I’m Lucy - Founder and Creative Director at Friends of Friends. With me, your brand’s in safe (and stylish) hands. My experience spans creative direction, advertising, activations, events and social content, with a specialty in infusing creativity and brand thinking across every stage of the customer journey.

Friends of Friends isn’t a traditional agency. We’re a nimble design practice with a small, core team built on bespoke foundations. We curate additional talent required on a per project basis - bringing together the best-of-the-best in design, motion, photography, content creation, copywriting and more. It’s intentional, boutique and always design-led.

Whether you’re an established name refining your relevance or an emerging brand ready to take up space, we craft brand worlds - on screen and off - with detail-obsessed rigour, taste and strategic thinking behind everything we do.

What we do
(really well)