Goodness Kitchen
Industry
FMCG
Project
Goodness Kitchen
Services
Merch Illustration Event Collateral Website
Year
2026
Goodness Kitchen is a New Zealand frozen fruit brand from sunny Nelson, built around making good fruit and veggies an easy part of everyday life. We worked with the brand to take its existing visual identity beyond the freezer aisle and into a more playful, culture-led world.
We created a suite of fruit sticker illustrations and extended the brand across merch, including custom tees and caps, alongside event and influencer collateral. For a Bondi activation with Peaches Pilates, we brought the Goodness Kitchen world into the physical space through a playful takeover designed to feel as much like a lifestyle moment as a brand activation.
We also supported the brand across copywriting and website design, creating a more cohesive digital expression of Goodness Kitchen and giving its visual language more room to play. The result was a broader, more ownable brand world designed to show up everywhere from the supermarket freezer to trans-tasman activations.
Brand identity by Marx.
