Ice Boy
Industry
Lifestyle
Project
Ice Boy
Services
Brand Identity Illustration
Year
2024
Introducing Ice Boy - the experts in keeping your stuff cold and your thirst quenched. You may have noticed their vending machines popping up around town, because they've quietly revolutionised the way people access fresh ice and water. Convenient, considered and impossible to walk past without noticing.
The identity is as cool as the product. Deep blue tones, curated icy imagery and a motion design that plays with condensation - the kind of visual language that makes you feel the like an icy cold beverage. Eye-catching by design, because when your product lives on a street corner, the brand has to do the selling.
Our role spanned the full picture - brand identity, machine decals, partnership and sales documents, website and merchandise. Everything Ice Boy needed to show up with the same energy, whether on a footpath in Auckland or in a pitch deck to their next major partner.
