Host
Industry
Tech
Project
Host
Services
Brand Identity Illustration
Year
2023
With a commitment to service and innovation as their guiding principles, Host is poised to become New Zealand's premier digital ordering and payment platform for the hospitality industry. The brand name itself cleverly underscores its mission to entertain and cater to the needs of customers, ensuring they enjoy the finest experiences. It also embraces the idea of communal social rituals when frequenting your favourite local spot, where you're greeted warmly by the staff.
With a commitment to service and innovation as their guiding principles, Host is poised to become New Zealand's premier digital ordering and payment platform for the hospitality industry. The brand name itself cleverly underscores its mission to entertain and cater to the needs of customers, ensuring they enjoy the finest experiences. It also embraces the idea of communal social rituals when frequenting your favourite local spot, where you're greeted warmly by the staff.
To mirror the approachable and reliable character of the business, our focus centred on a clean, minimalist aesthetic, a contemporary use of colours, and illustrations inspired by the playful essence of human connections. We aimed to strike a balance between 'food app' and 'tech company,' blending elements of fun and corporate professionalism, all while remaining approachable and polished. Host is characterised by its authenticity, innovation, and goodwill – yet it's also a highly successful enterprise, led by experts who know precisely what they're doing. Our branding beautifully showcases these two distinct yet harmonious facets of the company. Illustrations by Blake Scott.
To mirror the approachable and reliable character of the business, our focus centred on a clean, minimalist aesthetic, a contemporary use of colours, and illustrations inspired by the playful essence of human connections. We aimed to strike a balance between 'food app' and 'tech company,' blending elements of fun and corporate professionalism, all while remaining approachable and polished. Host is characterised by its authenticity, innovation, and goodwill – yet it's also a highly successful enterprise, led by experts who know precisely what they're doing. Our branding beautifully showcases these two distinct yet harmonious facets of the company. Illustrations by Blake Scott.
The outcome is an identity and website that position the brand with confidence and clarity. Minimal forms and considered interactions establish a design framework that feels both modern and enduring. Beyond aesthetics, the system provides guidelines and assets that enable the brand to expand independently. This ensures the work remains relevant, adaptable, and capable of evolving with future needs.
The outcome is an identity and website that position the brand with confidence and clarity. Minimal forms and considered interactions establish a design framework that feels both modern and enduring. Beyond aesthetics, the system provides guidelines and assets that enable the brand to expand independently. This ensures the work remains relevant, adaptable, and capable of evolving with future needs.
