The Corner
Industry
Hospitality
Project
The Corner
Services
Brand Identity Illustration Print
Year
2024
The Corner is a beloved neighbourhood pub located in Auckland, New Zealand. The client was looking to refresh their creative direction and update it’s various touchpoints across the identity. This included their logo and branding, food & drink menus, signage, uniforms and ongoing social media collateral.
The Corner is a beloved neighbourhood pub located in Auckland, New Zealand. The client was looking to refresh their creative direction and update it’s various touchpoints across the identity. This included their logo and branding, food & drink menus, signage, uniforms and ongoing social media collateral.
Our inspiration for the new aesthetic draws from the familiar charm of your local neighbourhood shop signage. Our goal was to encapsulate the spirit of community and togetherness, which is vividly expressed through the use of bold typography, captivating illustrations, and a comforting colour palette. The result is a design that warmly welcomes and exudes a sense of humility. Illustrations by Carly Black.
Our inspiration for the new aesthetic draws from the familiar charm of your local neighbourhood shop signage. Our goal was to encapsulate the spirit of community and togetherness, which is vividly expressed through the use of bold typography, captivating illustrations, and a comforting colour palette. The result is a design that warmly welcomes and exudes a sense of humility. Illustrations by Carly Black.
The outcome is an identity and website that position the brand with confidence and clarity. Minimal forms and considered interactions establish a design framework that feels both modern and enduring. Beyond aesthetics, the system provides guidelines and assets that enable the brand to expand independently. This ensures the work remains relevant, adaptable, and capable of evolving with future needs.
The outcome is an identity and website that position the brand with confidence and clarity. Minimal forms and considered interactions establish a design framework that feels both modern and enduring. Beyond aesthetics, the system provides guidelines and assets that enable the brand to expand independently. This ensures the work remains relevant, adaptable, and capable of evolving with future needs.
