No Ordinary
Industry
FMCG
Project
No Ordinary Oat Milk
Services
Brand Identity Packaging
Year
2024
In a market screaming for attention with bold colour and maximalist packaging, No Ordinary Oat Milk did the opposite. Black. White. Nothing else. And somehow, that's exactly what made it impossible to ignore.
Created by Plant Projects and stocked across New Zealand, Australia and Singapore, this plant-based oat milk was built to elevate the coffee experience - and the packaging had to match that precision. Minimalist, monochromatic and genuinely confident in its own restraint.
We've been at the helm across No Ordinary and their next releases, almond, pea, soy and No Ordinary Ice Tea - crafting brand identity, packaging design and marketing collateral for a brand that proves you don't need noise to make an impact.
